Job Description

Senior Copywriter

Overview:

 The Senior Copywriter is a highly skilled and creative writer responsible for developing compelling and persuasive marketing copy across various channels. This role requires a deep understanding of brand voice, target audiences, and marketing objectives. The ideal candidate is a strategic thinker with exceptional writing, editing, and proofreading skills. Joining our growing team, this person will play a pivotal role in shaping the brand voice of our clients. Future goals for this role include leading the content team as well as establishing additional production process for the department.

About You

You're passionate about marketing, driven by a never-ending curiosity that draws inspiration from the world around you. You understand that the best marketing strategy goes beyond aesthetics – it's about evoking emotions, clear communication, and motivating action. You embrace all forms of media, applying your craft with enthusiasm across the board. You recognize that producing great work in a fast-paced, deadline-driven industry requires more than talent – it requires effective communication and strong relationships with your team.

You are part writer, part people-person, part strategist, part analyst, and all do-er. You're curious, creative, candid, and confident.

Most importantly, you have an unrelenting desire to push your boundaries, learn, and grow. You thrive in team environments that support exploration and initiative. You have an entrepreneurial spirit. You love producing content and are driven to infuse each deliverable with the right on-brand “spark.” If you're anything like us, you wake up each morning thinking, “I'm going to make something great today.”

Responsibilities:

• Produce high-quality, engaging, and persuasive marketing copy for various channels including website content, brochures, email campaigns, social media posts, landing pages, advertisements, presentations, and more.
• Establish brand strategy.
• Proactive in initiating conversations, providing context, and driving discussions to complete tasks efficiently.
• Conduct thorough research to understand target audiences, market trends, and competitive landscapes.
• Collaborate closely with the team to ensure brand consistency and alignment with business goals.
• Brainstorm and develop creative concepts for marketing campaigns and initiatives.
• Write and edit compelling website content that is SEO-friendly and optimized for conversions.
• Develop and maintain brand style guides and tone of voice guidelines.
• Proofread and edit all marketing copy for accuracy, clarity, and consistency.
• Stay up-to-date on industry trends and best practices in marketing and copywriting.

Qualifications:

• Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
• 5+ years of professional experience as a copywriter in a fast-paced environment (agency or in-house).
• Proven ability to write clear, concise, and persuasive copy across various platforms.
• Familiarity with the telecommunications or utility industry preferred, but not required.
• Excellent research, analytical, and problem-solving skills.
• Strong understanding of SEO principles and best practices.
• Strong project management and organizational skills with the ability to meet deadlines.
• Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams.
• Portfolio of work demonstrating strong writing and creative skills.
• An attitude and commitment to being an active participant in our employee-owned culture.

Compensation and Benefits:

This position offers competitive pay and an attractive benefits package including medical, dental, vision, life, disability insurance, 401(k), and more.

About Vantage Point Solutions

Vantage Point Solutions was founded in 2002 by a team who believed in putting people – both employees and clients – first. VPS is a customer-focused, technology-driven engineering and consulting firm serving the broadband, power, and financial industries.

Vantage Point is employee-owned, and because client success means employee success, the entire team is driven by a commitment to client satisfaction. We work hard to foster a culture of teamwork, respect, and commitment (with a good mix of camaraderie and fun, too).

EEO

Vantage Point Solutions is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sexual orientation, gender identity, national origin, veteran or disability status.”

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