**About JMO Communications**
JMO Communications is a full‑service communications agency that blends brand storytelling with strategic commerce. We connect visionary filmmakers, writers, and forward-thinking brands to shape meaningful narratives and drive business growth. Our collaborative culture emphasizes creativity, authenticity, and impact.
**Role Overview**
The Public Relations Assistant at JMO Communications plays a critical role in shaping and executing public relations strategies for our clients. You will be responsible for media relations, crafting compelling content, and ensuring consistent brand messaging across all communication channels. Working closely with all departments — including creative, marketing, and strategy — you will support client brands in building reputations, securing earned media, and strengthening their presence in the marketplace.
**Key Responsibilities**
1. **Media Relations & Outreach**
* Cultivate and maintain strong relationships with journalists, media outlets, influencers, and industry stakeholders.
* Pitch story ideas, guest articles, and interviews to secure positive coverage for client brands.
* Monitor media coverage on behalf of clients, track results, and report on PR metrics.
* Coordinate and manage press briefings, media tours, and interview requests.
1. **Communications Support & Crisis Response**
* Respond to PR‑related inquiries, requests, and media issues quickly and professionally.
* Assist in the development of crisis communication plans and support execution when needed.
* Provide rapid response communications to mitigate reputational risk.
1. **Brand Immersion & Strategic Planning**
* Conduct in-depth reviews of client brands, including their values, positioning, competitors, and target markets.
* Collaborate with account teams to develop strategic, tailored PR plans that align with each brand’s objectives.
* Help brainstorm and implement innovative communication strategies that elevate brand voice, generate publicity, and enhance sponsorship opportunities.
1. **Content & Messaging Development**
* Write, edit, and package press materials — including press releases, press kits, media advisories, pitches, and newsletters.
* Develop and maintain key messaging documents to ensure consistent brand tone across all communications.
* Create content for other marketing and communication channels (e.g., blog posts, social media, email campaigns) as needed.
1. **Cross‑Functional Collaboration**
* Partner closely with creative, marketing, design, and strategy teams to ensure alignment of messaging and brand identity.
* Support internal initiatives for coordinated campaign execution, ensuring all materials support broader business goals.
* Contribute to client brainstorms, quarterly planning, and reviews.
1. **Research & Reporting**
* Conduct media research, competitor analysis, and industry trends to inform PR strategies.
* Track and report on campaign performance, media impressions, sentiment, and ROI for clients.
* Prepare regular reports and insights for clients and internal stakeholders.
**Qualifications & Skills**
* Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
* 1–3 years of experience in PR, communications, or media relations (agency experience preferred).
* Exceptional writing, editing, and storytelling skills — you can craft clear, compelling, and error‑free copy.
* Strong interpersonal skills with the ability to build relationships with media, clients, and internal teams.
* Understanding of social media platforms, digital communications, and content marketing.
* Experience creating press materials (press releases, media kits, etc.).
* Excellent organizational and time management skills; ability to manage multiple projects simultaneously.
* A proactive, resourceful mindset — you don’t wait for direction, you find the opportunity.
* Detail-oriented with the capacity to think strategically.
* Familiarity with monitoring tools (e.g., Meltwater, Cision, Google Alerts) is a plus.
* Basic knowledge of SEO, analytics, or digital marketing is an asset.
**What We Offer**
* Competitive salary and benefits package
* A collaborative, creative, and fast-paced work environment
* Opportunities for professional development, training, and career growth
* The chance to work with mission-driven brands and storytellers
* Flexible working arrangements (if applicable)
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