Job Description

ECU Health

About ECU Health

ECU Health is a mission-driven, 1,708-bed academic health care system serving more than 1.4 million people in 29 eastern North Carolina counties. The not-for-profit system is comprised of 13,000 team members, nine hospitals and a physician group that encompasses over 1,100 academic and community providers practicing in over 180 primary and specialty clinics located in more than 130 locations.

The flagship ECU Health Medical Center, a Level I Trauma Center, and ECU Health Maynard Childrens Hospital serve as the primary teaching hospitals for the Brody School of Medicine at East Carolina University. ECU Health and the Brody School of Medicine share a combined academic mission to improve the health and well-being of eastern North Carolina through patient care, education and research.

Position Summary

The Internal Communications Specialist is responsible for developing, implementing and monitoring internal communications strategies, processes, plans and content for the health system. As a member of the Internal Communications team, the Internal Communications Specialist supports and collaborates with cross-functional leaders and departments to engage, inspire, celebrate and inform team members, and is an advocate for bringing the team member voice and perspective into the work we do. The emphasis of this role is to provide proactive communications counsel and tactical support for teams within Human Resources, Well-being, Office of Experience and Inclusion and Belonging as well as oversight of the internal communication's mobile platform, The Current. In collaboration with Internal Communications manager, oversee the day-to-day management of The Current, ensuring it is user-friendly, informative and aligned with organizational and department goals. Partner with Internal Communications team to regularly update and maintain The Current's strategy, content, structure and features to ensure it remains fresh, relevant and engaging. Collaborate with other Shared Services functions (e.g. IS) to address technology issues, identify improvements within the platform's environment and opportunities for enhanced synchronization with health system's key platforms. Analyze data and metrics to track engagement, identify trends and recommend improvements or new ideas. Prepare regular metrics reports and present findings to leadership and key stakeholder. Serve as the The Current's day-to-day point of contact as well as train, onboard and lead recurring check-ins for content creators/publishers/administrators. Provide proactive communications counsel and tactical support for teams within Human Resources, Well-being, Office of Experience and Inclusion & Belonging. Develop communications strategies that advance and elevate ECU Health's people-centered resources, initiatives, offerings, policies and programs.

Responsibilities

Team Collaboration:

• Act as a collaborative team player, contributing ideas, feedback and support to shared projects, campaigns and strategic initiatives.
• Help foster a culture of openness, transparency and inclusion through communication that builds trust and strengthens internal relationships.
• Partner with Marketing and Communications team to ensure alignment of strategy, messaging and communications timelines, including tactical support of the organization's crisis communication planning and response.

Content development and storytelling:

• Develop communications strategies and plans that advance and elevate ECU Health's culture and brand.
• Develop stories that showcase ECU Health's accomplishments, high-quality care, successes and achievements to foster pride and purpose across teams.
• Translate complex information into clear, accessible messaging for internal audiences through various mediums (to include written copy, simple infographics and short-form video).
• Champions and articulates the organization's Mission, Vision, Values and brand voice in all verbal, written, audio and visual communications.
• Understand and be able to articulate health system goals and strategic plans; develop knowledge of health care industry issues and trends and integrate these themes into leadership communications where relevant.
• Produce effective, authentic, relevant and well-researched content for a wide range of formats, events and audiences.
• Look for and seek understanding of connections and overlaps among stories/projects and audience perspectives.
• Partner with the Creative, Multimedia, Digital, Marketing and PR teams to enhance storytelling through visual and interactive formats.

Channel management and support:

• Support efforts to track content performance and make data-driven decisions and improvements.
• Manage, provide content and update internal platforms such as intranet pages/sites, newsletters, digital signage, internal communications mobile platform (The Current), town halls, etc.

Analytics and measurement:

• Utilize data insights to inform communication planning, audience segmentation and channel optimization as well as provide strategic communications counsel.
• Leverage analytics to identify areas of improvement or enhancements to inform strategy, tactics and messaging.

Cross-functional communications support and strategy:

• Provide proactive communications counsel and tactical support for various teams, departments and leaders throughout the organization.
• Develop and lead strategic multifaceted communications plans, partnering with members of the Marketing & Communications team and key project/workgroup stakeholders to ensure message consistency, timeliness and intent.

Departmental support:

• On-call responsibilities.
Other duties, as assigned.

Minimum Requirements

• Bachelor's degree in Communications, English, Journalism, Public Relations or similar discipline.
• Minimum of three years' experience in a communications role.
• Minimum of two years' experience copy writing and editing content.
• Minimum of three years' experience using Microsoft Office, specifically in Word and PowerPoint.
• Minimum of one years' experience with intranet or website platforms.
• Minimum of two years' experience with digital internal communications platform(s) and analytics report development.

General Statement

It is the goal of ECU Health and its entities to employ the most qualified individual who best matches the requirements for the vacant position.

Offers of employment are subject to successful completion of all pre-employment screenings, which may include an occupational health screening, criminal record check, education, reference, and licensure verification.

We value diversity and are proud to be an equal opportunity employer. Decisions of employment are made based on business needs, job requirements and applicants qualifications without regard to race, color, religion, gender, national origin, disability status, protected veteran status, genetic information and testing, family and medical leave, sexual orientation, gender identity or expression or any other status protected by law. We prohibit retaliation against individuals who bring forth any complaint, orally or in writing, to the employer, or against any individuals who assist or participate in the investigation of any complaint.

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