Job Description
Essential Duties & Functions:
The following duties/functions are representative of the key duties and will be primary focused in Breast Cancer and could include potential pipeline indications; all activities will require strong partnership and engagement with GDSI/GSM leadership.
Market Research:
- Partner with Senior Director and Executive Director, Integrated Insights and Global Strategic Marketing (GSM) leadership to define global market research priorities to proactively inform upcoming business decisions
- Lead qualitative and quantitative primary research across physician, patient, and payer groups
- Analyze, synthesize, and guide the organization based on market insights
- Analyze secondary data sources (e.g., script data, epidemiology data) to produce summaries, and insights/implications, and evaluate potential new sources
- Examples of work can include but are not limited to opportunity assessments, treatment flow mapping, segmentation, product attribute/benefit testing, positioning/messaging, patient journey mapping, HCP journey mapping, etc.
Forecasting/Analytics:
- Develop long-term forecast models for key products/indications, including forecasts of epidemiology, competitive market, product share, price, and revenue
- Collaborate with Regional and Local Analytics & Insight teams, as well as Literature Resources, Competitive Intelligence, R&D, Pricing and Market Access, and Marketing/Sales leads to identify and include quality data assumptions into forecasting models
- Carry out deterministic base-case and scenario modeling and Monte Carlo simulation to support decision-making
- Examples of decisions that may be informed by analytics include scenario planning for various competitive outcomes, impacts of growth strategy, impact of co-positioning of various oncology products, etc.
Knowledge, Experience, & Skills:
- Business leadership experience, and a track record of influencing without authority (specifically, senior cross-functional partners) in successful conflict resolution, and driving consensus
- Strong leadership acumen, demonstrated through relationships with stakeholders, peers and teams
- Experience in successfully presenting to senior leadership audiences, including simplifying complex materials, and managing audiences with differing viewpoints to gain alignment
- Experience working in a matrixed organization and successfully partnering with peers and stakeholders
- Ability to meaningfully portray and effectively communicate complex quantitative data in an easy-to-understand format is required. Proven experience with global Sales and Marketing organizations and experience with pharmaceutical data sources e.g., IQVIA/IMS, SHA and chart audits are required
- Experience in conducting commercial analytics and proactively identifying analyses to address key business questions
- Experience in conducting qualitative/quantitate market research and patient-based market/revenue modeling
- Strong task- and project-management skills: planning, prioritization, objective setting, and execution
- History of navigating multiple projects with tight deadlines and evolving priorities
- Exceptional written and verbal communication skills
- Passionate about the function, and a natural curiosity to solve complex problems
- Ability to effectively leverage Microsoft Office (specifically PowerPoint and Excel) to present quantitative data in graphical form is required
Basic Qualifications: Bachelor's Degree and Twelve Years Experience OR Masters' Degree and Ten Years Experience OR PhD and Eight Years Experience
Preferred Qualifications:
- Bachelor's Degree and 12 years of relevant experience in biotechnology, pharmaceuticals, or consulting with a focus in one or more areas of market research, forecasting, analytics, decision analytics, commercial strategy, or marketing or Masters' Degree and 10 years of relevant experience.
- Experience in biopharmaceutical-focused marketing, commercial strategy or consulting is desirable.
- Experience specific to the Oncology therapeutic area highly preferred.
- Experience in patient-based market/revenue modeling highly preferred.
- Strong interpersonal skills with ability to lead, resolve conflict and drive consensus among individuals from a variety of disciplines. Ability to represent the GDSI function on cross-functional teams, including accountability for GDSI contributions and provision of information and recommendations.
- Strong communication skills with an ability to efficiently and productively communicating results of market research and forecasting/analytics to a range of internal stakeholders, including senior leadership.
- Strong command of a variety of analytical and quantitative/qualitative market research techniques, Experience utilizing rigorous logic and methods to solve difficult problems with effective solutions. Utilizes creativity and ingenuity to develop solutions to complex problems, formulates strategies and approaches that may fall outside historical norms.
- Sought out as an analytical expert and, more importantly, as a strategic adviser. Grasps key issues quickly, understands the "big picture" and links market insights to larger issues.
- Strong project management skills and the ability to meet tight deadlines in an environment of competing and changing priorities. Must have strong task management skills to include planning, prioritization, objective setting, and meeting management and plan execution. In-depth ability to use Microsoft Office and other planning software required.
- Can deal with ambiguity and act without having the total picture, is able to effectively pose questions to tease out information required for decision-making. Can handle risk and uncertainty.
- Strong commitment to quality. Consistently and thoroughly reviews work for accuracy before sharing with a wider audience. Delivers final products that are well vetted and reliable.
Passionate about the function and a natural curiosity to solve complex problems.
Pay ranges between $85-100/hr based on experience
Job Tags
Contract work, Local area,