Job Description
Job Type
Full-time
Description Position Overview: We are seeking an accomplished Digital Content Manager to enhance and evolve Johnson’s JRNY application. JRNY is a digital fitness platform that allows users to connect and control a wide variety of fitness equipment as well so off product exercise routines.
Under the direction of the Sr. Director of Electrical Engineering, the Digital Content Manager will use a blend of creative, strategic, and analytical skills to manage the content within JRNY’s fitness application, driving user engagement, acquisition, and retention.
Responsibilities Content Strategy & Curation: - Develop and implement a comprehensive content strategy aligned with the app's overall goals and target audience.
- Curate and manage diverse content types: strength and cardio workouts, training programs, plans, videos, Explore the World routes, etc.
- Collaborate with fitness experts, trainers, and other subject matter experts to create new content, ensure content accuracy and relevance.
- Oversee content production, including writing, editing, and sourcing visual assets.
Content Optimization & Delivery - Optimize content for search engine visibility (SEO) within the app and on external platforms.
- Implement personalization tactics to deliver relevant content based on user preferences and progress.
- Manage the content calendar and ensure timely publication of new content and updates.
Performance Analysis & Improvement - Analyze app usage data and content performance metrics (engagement, retention, conversion, etc.).
- Leverage data insights to refine content strategy and optimize for better engagement and user satisfaction.
- Conduct A/B testing on content elements (headlines, visuals, formats) to identify optimal approaches.
Cross-functional Collaboration & Leadership - Partner with marketing, product, and design teams to ensure content consistency and alignment with brand guidelines and campaigns.
- Collaborate with engineering teams to enhance the content management system and other tools within the app.
- Stay up to date with industry trends, competitor activities, and new technologies in digital fitness and content marketing.
Requirements Education: - Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
Experience - Minimum of 4 years of experience in digital content management or a similar role, ideally in the health, wellness, or fitness industry.
- Strong understanding of content strategy, content optimization techniques, and performance analysis.
- Excellent written and verbal communication skills.
- Experience with content management systems (CMS), analytics tools (e.g., Google Analytics, Adobe Analytics), and A/B testing frameworks.
- Knowledge of mobile user experience principles and user behavior within app-based experiences.
- Passion for health, fitness, and helping people achieve their wellness goals.
- Ability to work effectively in a fast-paced environment and manage multiple projects
Benefits We offer an excellent compensation package and team-oriented work environment with growth opportunities.
Some of our outstanding benefits include: - Health & Dental Insurance
- Company paid Life Insurance
- 401(k)
- Paid Time Off benefits
- Product discounts
- Wellness programs
EOE/M/W/Vet/Disability#ZR
Salary Description
$82,000-$87,000 annually, based on experience
Job Tags
Full time,