Job Description

Job Title: Brand Ambassador

Department: Marketing

Reports to: Field Marketing Manager

Effective Date: 10/18/2024

Company Overview:

DreamFields is one of the top 5 cannabis companies in the industry through our leading #1 pre-roll brand, Jeeter. The company is very passionate about producing world-class marketing, high quality, innovative products, delivering unprecedented customer experiences, having cutting-edge operations, and curating an amazing company culture & thriving work environment. With over 1500+ employees we are proud to be one of the most loved employers in the industry. The company continues to experience exponential month-over-month growth as one of the fastest-growing companies in the cannabis industry and we have begun our aggressive national expansion to all the legalized cannabis states in the USA.

Job Summary:

The Brand Ambassador plays a pivotal role in driving brand awareness, fostering strong relationships with key dispensary accounts, and supporting the sales team to meet and exceed goals within the assigned territory. This role requires a dynamic individual who can effectively educate both budtenders and consumers on product benefits, promote brand visibility through events, and ensure flawless execution of visual merchandising standards. Additionally, the Brand Ambassador will collect valuable market insights, handle event logistics, and contribute to the overall success of marketing initiatives by executing promotional strategies. A high level of professionalism, enthusiasm, and knowledge of the industry is crucial in maintaining brand integrity and growing brand loyalty.

Duties and Responsibilities:

• In-store Engagement: Conduct in-store services, including event demos, trainings, and Patient Appreciation Days (PADs) at client dispensaries.
• Product Education: Develop a comprehensive understanding of the product line to effectively communicate its benefits to both dispensary staff and consumers.
• Social Media Content: Capture high-quality video and photo content during events to enhance social media presence and engagement.
• Sales Support: Drive product sales during demos through direct education of budtenders and customers.
• Merchandising: Oversee visual merchandising and ensure proper product placement in dispensary accounts.
• Budtender Training: Lead budtender training sessions to increase product knowledge and administer assessments as needed.
• Administrative Tasks: Process invoices, track accruals, and prepare monthly reports for the marketing team to ensure accurate financial records.
• Market Research: Monitor store traffic, collect feedback, and gather market intelligence to inform marketing strategies.
• Event Coordination: Plan and execute events that align with brand objectives, ensuring seamless execution.
• Inventory Management: Ensure that marketing materials, such as point-of-sale items and collateral, are available and up to date.
• Cross-functional Collaboration: Work closely with the marketing and sales teams to execute promotional requests and strategies from management.

Required Skills and Abilities:

• Industry Knowledge: Strong knowledge of cannabis products, their effects, chemistry, and market trends.
• Communication: Exceptional verbal and written communication skills, with the ability to present information clearly to diverse audiences.
• Organizational Skills: Strong attention to detail and ability to manage multiple tasks and priorities in a fast-paced environment.
• Sales Acumen: Strong ability to engage with consumers and budtenders to effectively drive sales and meet marketing objectives.
• Team Collaboration: Ability to work autonomously while also being a collaborative team player, building strong relationships across departments.
• Technical Skills: Proficiency with basic computer programs, such as Microsoft Office and Google Suite, and familiarity with social media platforms for content sharing.
• Customer Focus: A passion for delivering outstanding customer service, with a positive attitude and enthusiasm for driving results.
• Dependability: Strong work ethic, punctuality, and reliability, with a commitment to upholding brand standards.

Education and Experience:

• Education: High School Diploma or GED required.
• Experience:
  • Marketing & Sales: 2+ years of experience in marketing, sales, or event promotions, with a proven track record of success.
  • Customer Engagement: 1+ years of experience working in a public-facing event role, demonstrating effective customer interaction skills.
  • Cannabis Industry: 1+ years of experience within the legal cannabis industry, with cannabis event experience preferred.
  • Customer Service: At least 1 year of experience in a customer service or client-facing role, ensuring the highest level of customer satisfaction.

Physical Requirements:

• Mobility: Ability to lift up to 50 pounds and navigate various event and dispensary environments.
• Travel: Must be willing to travel up to 100% of the time, visiting dispensaries and attending events in the assigned location.
• Availability: Must have flexible availability, including weekends, afternoons, and evenings, to accommodate event schedules.

EEOC: DreamFields is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.

All candidates must be willing to submit to a background check to be considered for the position. 

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